BRAND PORTAL
A single source of truth for agencies, partners, vendors and media teams. Access approved logos, colors, typography and guidelines — everything required to use the Atiza brand correctly.
BRAND PRINCIPLES
The ideas that hold the brand together.
Four principles guide every expression of Atiza — from a product screen to a conference banner. Keep them close when making design decisions.
Mission
Make brand consistency effortless — so every team ships work that feels unmistakably ours.
Personality
Confident, warm and precise. We speak plainly and design with intent, never loud for the sake of it.
Values
Clarity over cleverness, craft over shortcuts, and respect for the people on the other side of the screen.
Design philosophy
Systems before screens. Reusable foundations let us move fast while keeping everything coherent.
LOGO SYSTEM
The Atiza logo, in every approved form.
Use the primary lockup wherever possible. Reversed and monochrome versions exist for constrained or single-color contexts. Always download the original files — never recreate the mark.
Primary lockup
SVG
PNG
EPS
On dark backgrounds
SVG
PNG
EPS
Single-color use
SVG
PNG
EPS
Clear space
Keep free space around the logo equal to the height of the asterisk on every side.
Atiza*
Atiza*
Atiza*
Minimum size
Never reproduce the logo below 24px in height on screen or 12mm in print, to preserve legibility.
Incorrect usage
Atiza*
Don’t distort or stretch
Atiza*
Don’t recolor the mark
Atiza*
Don’t rotate the logo
COLOR SYSTEM
A focused palette, used with intent.
Cosmos and Infantry Blue carry most of the brand. Red Orange is the single accent — reserved for emphasis. Neutrals provide calm, spacious surfaces.
PRIMARY
Cosmos
HEX
#1D2E39
RGB
rgb(29, 46, 57)
CMYK
49 19 0 78
Primary brand color. Backgrounds, text, dark UI.
PRIMARY
Infantry Blue
HEX
#325166
RGB
rgb(50, 81, 102)
CMYK
51 21 0 60
Secondary surfaces, supporting text, charts.
ACCENT
Red Orange
HEX
#FF4000
RGB
rgb(255, 64, 0)
CMYK
0 75 100 0
Highlights, key actions, the asterisk mark only.
NEUTRAL
Tech White
HEX
#F5F5F5
RGB
rgb(245, 245, 245)
CMYK
0 0 0 4
Primary light surface and canvas background.
NEUTRAL
Medium Seashell
HEX
#F1F1F1
RGB
rgb(241, 241, 241)
CMYK
0 0 0 5
Section backgrounds and subtle separation.
NEUTRAL
Subtle Grey
HEX
#E1E2E3
RGB
rgb(225, 226, 227)
CMYK
1 0 0 11
Borders, dividers and disabled states.
TYPOGRAPHY
Figtree for everything, Plex Mono for detail.
Figtree is the primary typeface across headlines and body, set at a 120% rhythm. IBM Plex Mono adds technical texture to labels, codes and metadata.
PRIMARY TYPEFACE
Figtree
Geometric, friendly and highly legible. Weights 400–700 cover body through display.
ACCENT TYPEFACE
IBM Plex Mono
Monospaced detail for eyebrows, codes, captions and metadata. Used sparingly.
Figtree · 600
56 / 120%
Figtree · 600
40 / 120%
Figtree · 600
32 / 120%
Subsection heading style
Figtree · 500
26 / 120%
Body copy is set in Figtree at a comfortable 150% line height for easy reading.
Figtree · 400
18 / 150%
SECTION / META / CODE
Plex Mono · 400
15 / 150%
IMAGERY
Photography that feels open and human.
Favour natural light, generous negative space and honest moments over staged stock. Imagery should feel like an extension of the interface — calm, clear and unmistakably Atiza.
Natural light
Soft, directional daylight. Avoid harsh flash and heavy artificial color.
Composition
Lead with space. Off-center subjects and clean horizons keep frames calm.
Treatment
Subtle, true-to-life color. A light cool grade ties images to the palette.
Do
Real, candid moments with depth and air
Natural daylight and true-to-life color
Subjects placed off-center with breathing room
Don’t
Heavy filters, vignettes or saturated grading
Cluttered, busy or obviously staged scenes
Low-resolution or stretched, distorted crops
ILLUSTRATIONS & ICONS
Built from one mark, endlessly flexible.
Our illustration language grows from the asterisk — gradient marks, geometric motifs and clean line icons. Everything shares the same geometry, weight and palette.
Gradient marks
Vibrant gradient fills of the asterisk for hero moments and app icons.
Geometric motifs
Flat, single-accent marks on dark surfaces for confident, simple graphics.
Line system
A consistent line icon set drawn on the same grid and stroke weight.
Iconography system
Phosphor at a 1.5px stroke, drawn on a 24px grid. Use Cosmos for default icons and Red Orange only to signal action.
VOICE & TONE
We sound clear, warm and sure.
Atiza speaks like a thoughtful colleague: plain, helpful and human. We explain, we don’t sell — and we never hide meaning behind jargon.
Clear
Plain words, short sentences.
NOT CLEVER
Warm
Friendly and on your side.
NOT CASUAL
Confident
Direct and sure of itself.
NOT LOUD
Writing principles
01
Lead with the point
Put the most useful information first. Respect the reader’s time.
02
Use everyday words
Prefer common language over industry jargon and acronyms.
03
Keep it active
Write in the active voice with concrete, confident verbs.
04
Stay human
Sound like a person, not a policy. Warmth beats formality.
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APPROVED ASSETS
Download what you need, instantly.
Every asset below is approved for external use. Files stay current — always download fresh rather than reusing old copies.
Document
Brand Guidelines
The complete brand book — principles, color, type and usage.
PDF · 18 MB
Download
Templates
Presentation Template
On-brand slide decks for Keynote, PowerPoint and Google Slides.
ZIP · 42 MB
Download
Social
Social Media Kit
Sized templates and assets for every major social platform.
ZIP · 36 MB
Download
RESOURCES
More ways to work with the brand.
Deeper libraries, working files and a direct line to the people who keep the brand consistent.
Asset Library
Browse every source file, component and template in one place.
Open
Marketing Resources
Campaign templates, decks and channel-specific guidelines.
Open
Content Repository
Approved copy, messaging frameworks and product descriptions.
Open
Brand Team
Custom requests or questions? Reach the brand team directly.
Open